Private events & buyouts · Austin, TX

A collector’s private lounge, for your guests.

Brand activations, client hospitality, launch parties, watch parties, dinners, and photo and video shoots. Full buyouts of the space.

The Alloy lounge: a curved leather sofa on a Persian rug, pendant lights and a black vintage convertible beyond
Built for Brand activations Client hospitality Launch parties Watch parties Dinners Photo & video shoots

Hosted at Alloy

Brands that have made it theirs.

From product launches to member nights, a few of the teams who have taken over the space.

A neon Promix Diner sign outside Alloy at dusk, with a vintage pickup parked by the open garage door

Promix

Brand activation · Oct 2026

Brand activation for the Promix community

Guests with Bloom drinks beside a rainbow-wrapped sports car outside Alloy

Bloom Nutrition

Brand activation · Oct 2026

Brand sponsorship during F1 week

A Realm Winery host pouring red wine for guests at a members tasting

Realm Winery

Client hospitality · Oct 2026

Private members wine tasting

Guests networking over morning coffee in the Alloy lounge

Austin Builders & Contractors

Networking event · Oct 2026

Morning coffee networking event

The space, in detail.

Rates and packages are shared on inquiry, tailored to your date and format.

The space

1,800 sq ft

  • Seating for 35, plus standing room
  • Standing reception, seated dinner or theater setup
  • Full buyouts only

Included

  • Furniture & lighting
  • 55" Samsung Frame TV
  • 2× 7' Tekton speakers
  • Wi-Fi
  • Shared restrooms
  • Staff & cleaning

Make it yours

  • Exterior branding
  • Display your own cars
  • Garage-door vehicle load-in, ramps on site
  • 10 on-site parking spots, street parking within two blocks

Add-ons

  • Bar service
  • Catering partners
  • Rentals & décor
  • Photographers & DJs
  • Portable restrooms
The hi-fi console with a screen and tower speakers Banquette seating leading to the espresso bar and a vintage sedan Lounge seating around a marble table

Inquire

Tell us about your event.

Share a few details and we’ll follow up with availability and options for your date.

Prefer email? events@alloy-autohaus.com

We only use your details to reply to your inquiry. We never share or sell them.